Marketing

I spent the last third of my career in public relations - marketing - at our local hospital that bore the name of a local man whose generosity built the fine red brick edifice. As I navigated the changes that came fast and furious in those 18 years, I always took seriously my job to communicate - share -  information with the public. The bedrock was to always tell the truth.

Of course, it was my job to present information in the best possible light. But as I first began writing press releases, preparing advertisements and brochures, my boss cautioned me against using superlatives and to instead focus on presenting information patients and families could believe and trust as they made health care choices. 

That experience is why I was aghast at the way UPMC announced the pending closure of the unit in the Hospital formerly known as Long Term Care and/or Skilled Nursing and Rehabilitation and named "Cole Place" when UPMC assumed control of local health care.

UPMC and Sweden Valley Manor Announce Partnership To Enhance Long Term Care Services For Coudersport Residents

UPMC Cole and Sweden Valley Manor are pleased to announce a strengthened partnership that will elevate long-term care services for the Coudersport community. By early November, Cole Place, a skilled nursing facility located within UPMC Cole, will transfer its operations to Sweden Valley Manor, a skilled nursing facility located right across the street.

“This transition will offer Cole Place residents a truly beautiful, special place to live — one that feels just like home,” said Dan Glunk, M.D., interim president, UPMC Cole and UPMC Wellsboro. “Sweden Valley Manor is known for its personalized, compassionate care. This collaboration between UPMC Cole and Sweden Valley Manor builds on our longstanding partnership in caring for Potter County and beyond.”

I can't imagine that the team crafting these press releases - or even Dr. Glunk  – might possibly believe that any nursing home will feel "just like home." Home-like I might buy.

The latest press release was reminiscent of the way UPMC announced the end of labor and delivery at Potter County's only hospital, creating a seven-county area without hospital-based labor and delivery services. 

The announcement from UPMC on February 10, 2025: 

UPMC is taking steps to expand and enhance women’s health services throughout north central Pennsylvania. Our top priority is to provide every patient with high-quality care that is accessible and sustainable and ensure that every birthing parent receives the safest and most advanced care possible in a setting that offers enhanced resources and support.

The OB unit closed in April, despite the efforts of local government officials and a coordinated protest. 'Officials' would not budge and continued in promotion of the idea that the loss of services is an enhancement.

And in November, the lights will go off in Cole Place as they tell us it's an "elevation"

The marketing campaign engineered by UPMC is much like the marketing campaign launched by the MAGA movement, the kind of marketing foretold in Orwell's 1984.

“The party told you to reject the evidence of your eyes and ears. It was their final, most essential command.... And if all others accepted the lie which the Party imposed–if all records told the same tale–then the lie passed into history and became truth.” 

Heather Cox Richardson puts it this way: "They are engaged in a marketing campaign to establish Trump's false version of reality as truth. The White House has also brought into the press pool right wing influencers, who are asking questions that tee up opportunities for White House press secretary Karoline Leavitt to push administration talking points, which the influencers then amplify on social media."

September's Golden Light

The sun, the early September sun, hit goldenrod in the backyard field in a brilliance that colored the morning in burnished gold. And again, I was thankful for being in this place at this time.

Earlier, in the dusky hour before sunrise, I ventured out onto the back porch to check for evidence of overnight rain. Me, in my hideous bathrobe, my feet bare, treading across the boards I painted last summer, to the porch's edge where steps descend to a flagstone path. Only dew, the sky that dark rose color, and between the trees, a bright morning star blinked at me. I stood quietly and stretched, breathing the dampness, feeling the stillness. Breathe, remember to breathe. The day before me, goals set to accomplish, the coffee brewing in the kitchen inside, the man still abed upstairs.

And a truck, first in the distance, the sound carrying in the still morning. I tracked its progress across the flat, past the house where a Confederate flag has lately joined the Don't Tread on Me banner and the dueling pistols in the yard. Then up the hill known to the old-timers as Scott Hill, its light breaking at the top before gathering speed as it rumbled past, scattering leaves already fallen.

Another post generated in a 10-minute writing exercise with an online writing group on Thursday, a day of sunshine unlike today's gloominess. The group leader tasked us with writing a list of topics we wanted to explore that morning. I settled on this.

Heigh Ho Come To The Fair!

It was sweltering hot last Tuesday evening when we dumped out the change jar and harvested quarters and half-dollars for our annual trip to the Bingo hall at the Potter County Fair.

Potter County Fair, circa 1947

The county fair sets up late summer in the little village of Millport and that wide spot in the road to Olean bustles for a few days. The Potter County Fair publicity boasts that this is the 89th year, though it seems like only yesterday that I worked on putting together a tabloid section for The Potter County Leader dubbed "50 Years At The Fair".

Tuesday is the day Tri-County Rural Electric Cooperative offers its members $25 in food vouchers and a  free gift - an insulated re-useable shopping bag. There's also a chance to win other gifts like a flat screen tv. Once I won a slow cooker that I still use, though the handle on the lid broke off. Now there's a big wooden handle, crafted by Arthur who loves to solve small problems with flamboyant fixes.

We stood in long lines in the sweaty sunshine to get our hot dogs and sausage sandwiches, nearly everyone around us clutching their stack of Tri County vouchers. We saved just enough vouchers to buy two milkshakes - maple with real Potter County maple syrup - from the 4-H stand.

There was music - a band with guitars and drums covering recognizable rock and roll tunes from decades ago - in the pavilion and workers were setting up for an auction where fair organizers sell the entries in the baked goods categories to the highest bidder, all missing a piece or two carved out by the judges. Long tables in front of the stage as the band played on.

We walked through the horse barn, watched kids practicing their skills in the arena and bought a chance on the 4-H rabbit raffle during our quick walk through the goat and sheep barn. The kids decorate the stalls, some quite elaborately with streamers and pictures and even curtains. 

The 4-H building has been on the grounds for years and it's where the clubs from around the county display their work behind chicken wire so no one makes off with the quilts and woodworking and crafts and this year, tie dyed garments. I appreciate the work those youngsters do year after year, complete with project books to record their data. My year with 4-H in Gladys Simons' cooking class brought me a recipe for tuna noodle casserole I still use.

Someone had provided a bucket of sidewalk chalk with a sign encouraging us to share our favorite parts of the fair and though it was early in the week, already some had shared hastily-drawn flowers or autographs.

Then it was on to the commercial building and a visit with Linda and Carl Klingaman, manning the booth sponsored by Potter County Democrats. Potter County is bright red on the political spectrum and each year as long as I've been involved, there is debate at meetings of the Potter County Dems along about spring. Should we or should we not have a booth at the Fair? This year, the answer was yes and calls went out to volunteers to staff during late-afternoon and evening hours. It was a good-looking booth with tables to display t-shirts for sale and flyers touting the Democratic candidates, giveaways and a survey card to fill out to discover the issues that matter most to local voters. Linda's a high school classmate of mine and she's County Chairperson, working tirelessly to advance the cause of democracy.

While most of the folks avert their eyes as they pass by the booth and fasten their attention on the Rada cutlery right next door, there are a few who stop and surreptitiously slip a couple of bucks in the donation jar or engage in conversation of a friendly nature. 

And then there are the others. Linda related having found a Bible (actually a New Testament that was being distributed by the Gideons over in the next building) awaiting her on the table. It was face down, opened to a circled text from one of Paul's letters to Timothy. And the next day, there was another New Testament, face down, with another text circled. The guys at the Gideon table (and it's only men who are allowed to join - women are not welcome except as Auxiliary) pointed out that they have no control over what folks who accept the gift of scripture might do with those little volumes. 

Both Linda and I thought the admonishment in the circled texts could well describe the kind of 'leader' we have been handed in the election of Donald Trump – the kind of leader who might be described in Matthew 7: “ False prophets. They come to you in sheep’s clothing, but inwardly they are ferocious wolves." or in Paul's letter to the Romans: "For such people are not serving our Lord Christ, but their own appetites. By smooth talk and flattery they deceive the minds of naive people."

Then it was on to the Bingo building where you can buy a double card for 50 cents and split the jackpot with the house if you win. But first, I retraced my steps to the 4-H building and grabbed a fresh blue chalk stick and found my spot to letter "POTTER COUNTY DEMS" in big bold letters.

(Once again, I am sharing from my writing practice. The prompt from which this flowed was "County Fair" and I wrote this today (Monday, August 4).

That Time I Poured Punch

On this day 55 years ago, I served punch and cookies at an open house celebration.

The newspaper clipping reports: 

Cookies, made by staff members and wives, and Russell Stover chocolates, courtesy of City News, were served with punch by Mary Domaleski and Jane Heimel. Essie Eimer presided over the guest book and Mary Miller, receptionist, directed the visitors.

It was Thursday of this week that I paid a quick visit to that "new office building," as I'd heard reports The Potter Enterprise (now known as The Potter Leader-Enterprise) office will be no more. The lettering on the big front windows has been painstakingly scraped off,  photo files, stacks of newspapers and even the lingering aura of cigarette smoke gone along with  the big sign above the door. I wondered as I pulled open the door to the entry way and made my way up the couple of steps, how many times I had done that before?

Gracious and personable Della, the local face of the Leader-Enterprise, was kind to allow me one last look at the office building that holds so many memories, though the door to the 'back room' was off limits as the new owner of the building has, for years, put that space to uses other than printing and publishing.

There may have been some courting
going on in that 'new building'
back in 1970 ...

Though I was part of the small-town printing and publishing business for nearly 20 years in one capacity or another, I sometimes forget how enterprising (no pun intended) the staff was in finding ways to boost revenue - ever striving to raise the advertising percentage ratio to make a little money.

The July 15, 1970 edition featured many advertisements like these:

Della tells me that the Leader-Enterprise will continue to be published with production and the rest of the business being coordinated through the Wellsboro office.

Though it's been decades since my dream of carrying on the family's newspaper tradition died, the closing of this chapter brings a whisper of loss. 

Celebrating Independence Day

 

Our teenage grandson is visiting us for a couple of weeks this summer and it makes me realize how different the world we inhabited as children in the 1950s and 1960s is from the fast-paced, highly connected world of 2025.

Of course, this is not a stunning insight!

I have the gift of my grandfather's writing to tell me of his childhood.

From 1958, when I was seven years old ...

I'm saving my nickels in my second childhood for celebrating the Fourth of July as I used to save pennies in my first. But there's a difference –

Over at Whitesville in childhood No. 1, I used to go to Landlord Jones' ice house, and dig and dig until I could find a piece of ice buried deep in sawdust. Then I dickered if the ice was a five- or 10- or 15-cent piece.

Mother had prepared the milk, eggs, flavoring – and what it takes. Then came the breaking the ice and packing it around the freezer can in the wooden tub, and turn and turn and turn!

The resulting ice cream - at last was satisfying of course – wonderful!

In childhood No. 2 –

Step in almost any store and buy the stuff, but it takes nickels rather than pennies and – 'taint half as good.

Advertising of Fourth of July celebrations –  One could count on a mammoth spread eagle and sure to be found were such expressions as 100 Guns at Sunrise, Music by Martial Band and Cornet Band, Grand Parade, Fantastic Parade, Patriotic Speech, Square Dance, Excursion Rates on All Railroads, Ox Roast, Spectacular Fireworks Display - or it might be called Pyrotechnical Extravaganza.

Times change – 

No longer do we drive Old Dobbin to town and tie her in the church sheds.

There ain't no Old Dobbin and there ain't no church sheds.  There ain't no pink lemonade –

There ain't even no peanut roaster with a little tin whistle so shrill it could be heard a long way off.

There ain't no fantastic parade. There ain't no greased pole to climb with a big two dollar on top!

Fourth of July – bah! If you should look for me that day, I can be found at Folly in the Nine Mile, seated in the shade by that dinky lake, maybe listening to the birds, or half asleep, dreaming of Fourth of July celebrations that were celebrations in childhood No. 1, or maybe listening to a ball game over the little portable radio.

If I get burns on my fingers, they will not come from firecrackers but may come from broiling a steak over a charcoal fire. Wistful thinking - look at the price of steaks! More likely I'll bust a bun and insert a wiener.

Here on Crandall Hill we shot off a few fireworks after sunset to celebrate the 249th birthday of our country.

I would have to bet that this custom (shared in my grandfather's column in 1968) wasn't part of anyone's Pyrotechnical Extravaganza in 2025!

"Shooting anvils" was a Fourth of July feature at celebrations when I was a small boy. We wonder if any reader of this column can remember such noise makers!

Just for your information we'll tell you how the trick was done. An anvil was placed on the ground well away from homes. On top of it was placed a piece of metal with a hole in it that would hold perhaps a quarter of a pound of gunpowder. On this was carefully balanced a second anvil.

Nearby was a wood fire that kept the end of a small steel rod red hot. The shooter touched a trail of gunpowder on the lower anvil, igniting the explosive. The top anvil may have gone 20 feet in the air. The explosion rocked the hills.

Loading the anvil and keeping fire to heat the rod was quite a task so the blasts did not come very close together.

That was how the trick was done some 80 years ago.

Update: It turns out I was not correct as I surmised anvil shooting was a thing of the past. Check out this report from July 4, 2025. 

175 Years!

 Our community celebrated the 175th anniversary of our fine public library yesterday on a sweltering summer afternoon. Teri Tingley McDowell, coincidentally marking the 10th anniversary of her tenure as Library Director, took the opportunity to use her considerable research and writing skills to craft a history which was shared with folks gathered at the Coudersport Golf Club.

But the celebration of this accomplishment isn't over yet as we hope to put together the history into a booklet as well as other activities to share this proud heritage. You will also have the opportunity to put in writing all the library means to you and I envision a huge outpouring of love that we'll put on display for all to enjoy!

As current President of the Board of Trustees, I had the opportunity to share my personal reminiscences of 70+ years of library use.

Thank you for coming today to celebrate a most impressive history. Your ongoing use and support of this important community resource is vital as we ensure the Coudersport Public Library will continue to build relationships that last a lifetime.

Indulge me as I describe one of those relationships - my own.

As a child, growing up here in the 1950s, I found the library a special place. That little out-of-the way doorway, tucked around the corner of an imposing brick building on Main Street, opened into a world with its own particular smell, people speaking in hushed tones and the shelves of books reaching to the ceiling, accessed by a ladder that rolled alongside on a track.

 I don’t remember when I first got my library card, but I still remember my number - 2019 - written neatly on the top of the succession of cards, for every book checked out was dutifully recorded on one’s library card. I remember being instructed to wash my hands before handing my library books. I remember Miss Niles behind the massive cherry desk and having to stand on tiptoes to put my books on the counter.

Summers were my special time to read. I visited the library once or twice each week, each time taking home a stack of eight or nine books. I could walk or ride my bike to the library - once I got a bicycle basket to hold the books.

Children were directed to the special section off in the corner to the right of the check-in desk, past the wide steps with the black treads leading to the second floor where the mysterious research books were shelved.

One summer, I decided I would start with authors beginning with A and work my way through the alphabet. Along the way I discovered Louisa May Alcott, Enid Blyton, Betty Cavanaugh, Anne Emery, Carolyn Keene, L.M. Montgomery. 

Late in the summer I came to Margaret Sutton. Her book, the Vanishing Shadow, seemed vaguely familiar.  It seemed almost the the story of the big flood in Austin. Could Roulsville Be Austin? Was Farringdon Couersport? Mrs. Lehman was the librarian then and one day I dared to ask her. She laughed in that deep voice then related that Mrs. Sutton had used this area as a setting because she was from Coudersport.

Mrs. Lehman made a special effort to get a copy of each of the new Judy Bolton mysteries as soon as they were published and I was first on the list to read them!

It was a proud day for me when Mrs. Lehman asked me if I wanted to be her “high school girl” - the one who came in for an hour or two after school. I shelved books, did a little dusting, and when she needed to go to the bank or be away from the library for a minute, I could actually check books in and out - using the little date stamp on the end of the pencil.

I went away to college and came back to Coudersport in the mid 1970s, around the time the decision had been made to move the library to its current location. I knew that spot in Mitchell Park as the community building and skating rink and I couldn’t see how it could become a library. I just couldn’t imagine the library anywhere else but the Main Street location I knew and loved.

We all know that change is difficult but I soon realized the move was the right thing to do, more space, better lighting, fewer architectural barriers.

And so began another relationship with the Library as my children arrived and were old enough to go to Mrs. Brown’s Story Hour.  My husband often tapped the resources of the library to support his efforts to introduce quality children’s literature to his elementary school students.

Nowadays, I access many books and magazines on my Kindle through my library access to Libby - though the best way to read is still holding a book in my hands. 

I am sure you all have your own stories and we hope you will share them. And as you listen to the history of our fine library - compiled so lovingly by our Library Director Teri McDowell  - you will see evidence of the unwavering support of the concept of  a PUBLIC library - available to all ages - free of charge. Through war, floods, fires, The Great Depression, the library has remained a vital and vibrant force for good.

Thank you for carrying on this fine legacy to ensure our Library will be celebrating anniversaries for many years to come.

A Work Of Art?

Memories of my grandparents' homes seem to come more often these days as I journey through my own grandparenthood. For my grandchildren, Grandpa and Grandma's farm is a once-in-a-while visiting spot but I was in and out of both of my grandparents' places often.

That's why I remember this print that hung in the living room of my Fish grandparents' home. It was not as vivid as this rendering, but faded and murky in an old-fashioned thin scrollwork frame. I didn't particularly care for it but when my mother was disposing of furnishings in their North Main Street foursquare, I claimed it, thinking it might be valuable.

But alas, as I learned on Wikipedia this week, "Daybreak" by Maxfield Parrish is considered the most popular art print of the 20th Century, based on the number of prints made - one for every four households!

But another art print in my grandfather's collection is the subject of this snippet from his Golly column.

He writes in 1968:

September Morn – It was a beautiful painting of a nude girl in the water up to her knees, about to take a dip in the chill morning air, and equally chilly water. The picture dates back to more than 50 years. We cannot recall the artist.

Way back in his bachelorhood days Golly purchased a copy and had it framed. We think of that picture on these September mornings when it is a big foggy, but –

That picture disappeared soon after Golly became a benedict. The frame was holding some other picture. We never asked what became of it – period.

Matinee de Septembre

 

From Wikipedia:

September Morn,, oil painting on canvas completed in 1911 by the French artist Paul Émile Chabas. Painted over several summers, it depicts a nude girl or young woman standing in the shallow water of a lake, prominently lit by the morning sun. The original hangs in the Metropolitan Museum of Art.

It seems my grandmother was not the only person who didn't appreciate this painting.

From a newspaper report in 1913

1914

This article from 1957 tells the story.